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    • The Singapore Tourism Board (STB) and Google are set to revolutionise the travel experience with the introduction of location-based Augmented Reality (AR) experiences on Google Maps. Announced at Google I/O 2024, this initiative marks the first time AR experiences will be directly integrated into Google Maps and will be available later this summer.

    Building on the success of Merli’s Immersive Adventure, this new partnership will bring AR experiences to over 30 iconic spots across Singapore. From the Victoria Theatre & Concert Hall to Maxwell Food Centre, users can embark on an interactive journey guided by Singapore’s tourism mascot, Merli. Developed using Google’s ARCore and Geospatial Creator, these experiences will now be accessible directly through the Google Maps mobile app.

    STB has collaborated with more than a dozen local tourism stakeholders, including retail malls and heritage businesses, to create these immersive experiences. Whether viewing a dragon dance in Chinatown or exploring the Supertree Grove at Gardens by the Bay, users can discover Singapore’s rich culture and history through AR.

    Key Takeaways:

    1. Innovative AR Integration with Google Maps: The Singapore Tourism Board (STB) and Google are launching location-based Augmented Reality (AR) experiences directly on Google Maps for the first time, enhancing the way tourists and locals explore Singapore.
    2. Expansion and Collaboration: Over 30 places of interest, including iconic landmarks and cultural sites, will feature AR experiences. STB has onboarded over a dozen local tourism stakeholders to develop these immersive experiences.
    3. Enhanced User Experience: Users can view AR content remotely via Street View or scan their surroundings using Lens in Maps. This technology aids in trip planning and enriches visitors’ understanding of Singapore’s culture and history.