The inaugural session, hosted in Paris by Sophie Hulgard, Chief Sales Officer at Accor, tackled key issues impacting corporate travel. Topics included evolving corporate and traveller expectations, the significance of recognition and personalization, B2B-focused loyalty, sustainability, emerging traveller trends, and the impact of distribution and pricing.
Three core priorities emerged from the discussions:
Sophie Hulgard emphasised the rapid evolution of corporate travel dynamics and the necessity for both clients and hospitality businesses to adapt to these new demands and priorities. The GLC is expected to produce valuable insights and actionable strategies, with a comprehensive report to be released later in the year.
Karelle Lamouche, Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division, highlighted that today’s business travellers prioritise sustainability, personalised experiences, and seamless technology integration. Accor is committed to meeting and anticipating these needs, ensuring every journey is enriching and impactful.