Despite the challenges posed by the cost of living, the travel industry remains resilient and poised for growth in 2024, according to a recent interview with Skyscanner CEO John Mangelaars. Cultural exploration is emerging as a key priority for travellers, with a focus on value-for-money holiday experiences. This trend is supported by data indicating sustained travel demand throughout the year, despite higher ticket prices.The International Air Transport Association (IATA) reports a significant rise in passenger traffic, signalling a positive trajectory for the industry. The Airports Council International (ACI) forecasts global passenger traffic recovery in 2024, with Asia-Pacific carriers leading the way. However, challenges in overseas tourism and economic concerns may slow down the region’s travel recovery towards the year-end. Despite this, a Skyscanner report reveals that Singapore travellers are optimistic about their travel plans for 2024, with many planning to take the same number or more trips abroad compared to the previous year. Technology, particularly artificial intelligence (AI), is expected to play a crucial role in enhancing travel experiences, enabling travellers to better plan their holidays and engage in more personalised interactions with booking platforms. Key Takeaways: 1. Resilient Travel Demand: Despite cost of living pressures, travel demand has remained strong throughout the year, indicating a robust outlook for the industry. 2. Cultural Exploration: Travellers prioritise cultural exploration and value-for-money experiences, driving the demand for unique holiday destinations. 3. Role of Technology: Technology, including artificial intelligence, is instrumental in enhancing travel experiences, enabling personalised planning and interactions. |