According to Ethan Lin, Klook Travel Technology chief executive who recently spoke at the UBS Asian Investment Conference in Hong Kong, bookings from Southeast Asia to China in 2024 have already exceeded pre-pandemic levels by several times. This trend is expected to continue, with inbound travel to China potentially returning to pre-Covid levels by 2025.
The Chinese government has also taken steps to make travel more convenient for international visitors. Easier access to cashless payment systems and regulatory measures to prevent hotels from turning away foreign guests are part of these efforts. Despite achieving 82 million tourist arrivals last year, China aims to fully recover its tourism sector to pre-2019 figures, underscoring the significant growth potential.
This positive shift presents a valuable opportunity for businesses and tourists alike. Whether you are planning to explore China for leisure or looking to invest, the relaxed visa policies and improved infrastructure make it easier than ever to experience what the country has to offer.